LinkedIn Experiments with Short-Form Video Discovery
LinkedIn, the go-to platform for professional networking, is making a big move towards video content. With an increasing number of virtual events and user-uploaded videos, the platform is looking for ways to improve content discovery.
Challenges with Existing Video Content
Currently, finding relevant videos on LinkedIn can be difficult. Users mainly rely on following specific profiles and companies to discover video content.
Prediction: Dedicated Video and Event Feeds
Social media expert Lindsey Gamble predicts that LinkedIn will introduce dedicated feeds for both events and videos. These feeds could potentially be swiped through directly from the main timeline, similar to features on other social media platforms.
LinkedIn Confirms Video Feed Test
LinkedIn confirmed that they are indeed testing a dedicated video feed within the app. This new feature takes inspiration from the popular TikTok format, offering a full-screen, vertical video experience.
Focus on short-form Videos
According to a statement from LinkedIn, videos are becoming a preferred content format for users to learn from professionals. The test aims to make it easier for users to discover relevant and timely short-form videos on the platform.
User Experience and Content Concerns
The new video feed primarily focuses on short-form content. However, some concerns exist regarding the ability to consistently generate high-quality business-related content in this format.
Potential Impact on Influencer Content
The introduction of the video feed might encourage LinkedIn influencers to convert their text updates into video formats to boost engagement. This could add valuable context to updates, but some worry that business-oriented inspirational content might not translate as well to short videos compared to engaging clips.
Hustle Culture Concerns
Another concern is the potential rise of "hustle culture" content. This could involve short clips featuring business professionals flaunting wealth and success, which might not be valuable content for all users.
The Rise of Video Communication
The growing preference for video communication, especially among younger generations, makes a shift towards video content on LinkedIn inevitable. As these younger professionals enter the workforce, communication styles will adapt to their preferred format, and LinkedIn will need to keep up.
Benefits of Video Content
Video content offers several advantages for LinkedIn. It fosters higher engagement, keeps users on the platform longer, and provides opportunities for expanded connections.
The Future of Video on LinkedIn
The introduction of a dedicated video feed seems imminent. This will likely lead to new advertising opportunities and considerations for content creation on LinkedIn. Stay tuned for further developments as LinkedIn continues to test this exciting new feature.
