JID Reimagines Iconic ‘Hey Tony’ Jingle

Post By DJ Longers
February 20, 2026

From ‘The Forever Story’ to the Cereal Aisle: JID Reimagines Iconic ‘Hey Tony’ Jingle

BATTLE CREEK, Mich. — In a collision of 1990s nostalgia and modern lyrical dexterity, Kellogg’s Frosted Flakes has officially partnered with Grammy-nominated rapper JID to reboot one of the most recognizable jingles in advertising history (video below).

The Atlanta-born wordsmith has released “HEY TONY!”, a full-length "cultural hype anthem" that puts a slick, bass-heavy spin on the classic “Hey Tony” chant that dominated Saturday morning television three decades ago. The track, produced by longtime JID collaborator Christo, is now available on all major streaming platforms.

The "Day One" Connection

For JID, the collaboration isn't just a corporate tie-up—it's a tribute to his roots. The rapper, known for his intricate flow and storytelling, revealed that Tony the Tiger was a constant presence during his childhood in East Atlanta.

“Kellogg’s Frosted Flakes and Tony the Tiger were a real staple in our house growing up. It was just part of the routine,” JID said in a statement. “Reimagining the iconic ‘Hey Tony’ jingle felt like a no-brainer. This is a chance to bring that energy forward and help hype up the next generation with a soundtrack that motivates them to show up and unlock their potential.”

The track features JID’s signature methodical delivery, blending motivational bars with nostalgic references to "simpler times" and his "Day One homie," Tony.

Collectible "Day Ones" Cereal Boxes

The partnership extends beyond the recording booth. Fans can now purchase a limited-edition “Day Ones” cereal box exclusively through JID’s official webstore. The collectible packaging features:

Custom Artwork: A specially illustrated cover featuring JID alongside Tony the Tiger.
Interactive Elements: A QR code that links directly to the track on Spotify and a custom JID-themed crossword puzzle, a nod to the rapper’s love for complex wordplay.
Streetwear Flare: A limited merchandise drop including co-branded jerseys and t-shirts.

Homecoming at the "Day Ones" Bowl

To celebrate the launch, Kellogg’s and JID are heading back to the rapper’s hometown. This Sunday 22nd February the “Day Ones” Bowl Game will take place at the Carrollton High School sports facilities in Atlanta.

The event, which is closed to the public but will be shared across social media, features a 7-on-7 football tournament between local youth teams. JID, a former football player himself, is set to give a high-energy halftime performance of the new jingle. In the spirit of Tony’s "pep talk" persona, the Mission Tiger initiative will also provide donations to all participating teams to fund new athletic equipment and facility improvements.

A Strategy of "Sound-Led Branding"

Marketing analysts see the move as a strategic shift for WK Kellogg Co. as they attempt to engage Gen Z and Alpha consumers who lack the same connection to traditional TV commercials. By turning a 30-second jingle into a streaming-ready anthem, the brand is moving away from "ad-speak" toward "sound-led branding" that lives within the culture.

As JID raps on the track: “Every day we get the chance to wake up and motivate.” With the help of a tiger and a bowl of flakes, he’s making sure the message is heard loud and clear.