Boost Your ROI: Google's AI-Driven Ad Solutions
Google has introduced several new AI features for Google Ads during its presentation at DMEXCO, one of Europe's leading digital marketing events. These updates include advanced AI assistance for ad creation, AI-generated assets, improved AI controls, enhanced reporting, and much more.
AI-Driven Tools in More Languages
To start, Google is extending its AI-powered ad-building tools to support more languages. Initially launched in English in January, Google’s "conversational experience for Search campaigns" simplifies the process of setting up ads. By providing the URL of your landing page, Google’s AI can generate a business description, target keywords, headlines, images, and more.
Google plans to expand this feature to German, French, and Spanish in the upcoming months.
AI Image Editing Tools in More Campaign Types
Google is also broadening access to its AI image editing tools across various campaign types. Until now, these tools were exclusive to Performance Max ads. Soon, advertisers will be able to use them for Search, Demand Gen, App, and Display campaigns as well.
Expanded Visual Asset Generation
In addition, Google is rolling out its visual asset generation tools in six more languages: German, French, Spanish, Portuguese, Dutch, and Italian. Advertisers will also have the option to provide up to five reference images, along with a prompt, to create product and promotional images.
Greater Control Over AI-Generated Assets
Google is offering more control over AI-generated assets in Performance Max campaigns by expanding its brand guidelines. The AI feedback tools will also receive an upgrade to help advertisers enhance their campaign performance.
According to Google:
“Starting next month, new asset coverage reporting in Performance Max will help you identify underperforming asset groups and provide specific recommendations for improvement, such as 'add 2 long headlines' or 'add 3 square images.'"
Additional Features and Improvements
Google is also introducing campaign-level negative keywords in Performance Max and adding omnichannel bidding to Demand Gen campaigns.
The Value of AI for Advertisers
These updates highlight the growing potential of AI for advertisers. Google's increasingly advanced AI tools are helping businesses better optimise their ads for maximum performance. While AI image generation remains a developing area, the ability to provide multiple reference images will further enhance Google’s asset generation capabilities, making it a valuable option for more brands.
This is where generative AI can truly shine, especially when backed by Google’s extensive ad performance data. It offers real value to brands looking to improve their ad strategies, beyond the novelty seen in social media image generation tools.
