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  • Sunday, 14 July 2024


As the UEFA European Championship 2024 kicks off, Germany assumes the role of host nation for this prestigious football tournament, showcasing not only their footballing prowess but also their commitment to sustainability. Here's a breakdown of how EURO 2024 is setting new standards in environmental responsibility and community engagement


Historic Hosts Return


Germany, home to three-time champions of the UEFA EURO, is hosting the 17th edition of the tournament, marking their first staging since reunification. With their rich footballing history, including previous victories in 1972, 1980, and 1996, Germany is once again at the center stage of European football.


Sustainability at the Front


Recognizing the global imperative for sustainable practices, UEFA EURO 2024 is pioneering efforts to reduce its environmental impact and promote social responsibility. The tournament is implementing stringent sustainability measures across all facets of its organization:


Eco-Friendly Venues


Ten venues have been selected for EURO 2024, including iconic stadiums such as Berlin's Olympiastadion and the Munich Football Arena, home of Bayern München. These venues are not only historic in football lore but are also leaders in sustainable stadium operations. The emphasis is on reducing carbon footprints through energy-efficient technologies and waste reduction strategies.

Community Engagement


Beyond the pitch, EURO 2024 is fostering community engagement initiatives aimed at leaving a positive legacy. These efforts include promoting grassroots football, supporting local businesses, and investing in infrastructure improvements that benefit host cities long after the final whistle.


Responsible Partnerships


Partnerships with environmentally conscious brands and organizations are integral to UEFA's sustainability goals. From eco-friendly merchandise options to carbon-neutral transportation solutions for fans, EURO 2024 is demonstrating how major sporting events can be catalysts for positive change.


Final Showdown in Berlin


The pinnacle of UEFA EURO 2024 will be the final match, set to take place at Berlin's historic Olympiastadion on Sunday, 14 July 2024. This iconic venue, steeped in sporting history, will host the crowning moment of the tournament, where the best of European football will come together for a grand finale.


A Vision for the Future


As host nations, Germany and UEFA are not only delivering a spectacular tournament but also setting a new benchmark for sustainable sports events. By prioritizing environmental stewardship and community well-being, EURO 2024 aims to inspire future generations and underscore the role of football in driving positive social change.


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