LinkedIn Company Pages Get Verification Badge
What is Company Page Verification?
LinkedIn is expanding its verification program to include company pages. Similar to the verification process for individual users, verified company pages will display a gray checkmark, signaling to LinkedIn users that the page is authentic and belongs to the actual company.
How Does Verification Work?
LinkedIn verifies company pages based on information provided within the platform. Factors considered include:
- Accuracy of information: The company's location and website URL must be correct.
- Active page management: The page should have active administrators.
- Page ownership: The page must be claimed by the company and not be a listing page.
- Compliance with LinkedIn policies: The page must adhere to LinkedIn's guidelines.
It’s important to note that this verification process is different from traditional verification methods. LinkedIn is essentially confirming the legitimacy of the company page based on its own internal checks rather than through an external verification process.
The Verification Process
Currently, LinkedIn is rolling out company page verification gradually. Companies can express interest in the feature through their page settings, but the approval process is at LinkedIn's discretion. Given the vast number of company pages on the platform, it's likely to take time for the verification process to reach all companies.
The Value of Verification
While the verification process might be limited in scope, it does offer some benefits. The gray checkmark provides users with an additional layer of assurance that they are interacting with an official company page. This can help build trust and credibility.
However, it's uncertain how quickly users will recognize the significance of the verification badge. Additionally, the limited availability of the verification process might frustrate some companies.
Overall, LinkedIn's company page verification is a step towards enhancing trust and authenticity on the platform. While it's still in its early stages, it has the potential to become a valuable tool for businesses.
To check if your company page is eligible for verification or to express interest, you can visit the "Verification" settings within your company page.
