KFC Chooses Uncovered for Social Media
In a bid to enhance its social media presence and connect with audiences on a deeper level, KFC UK & Ireland has announced the appointment of Uncovered as its new social media agency. This decision comes after a rigorous pitch process, reflecting KFC's commitment to staying at the forefront of cultural trends and engaging with its fan base in innovative ways.
A Strategic Move to Stay Relevant
KFC's decision to partner with Uncovered underscores its dedication to engaging and entertaining its audience through social media platforms. By leveraging Uncovered's expertise, KFC aims to stay abreast of emerging trends and capitalize on cultural moments to resonate with its target demographic.
Elevating Social Media Content
Kate Wall, KFC's marketing director, expressed excitement about the partnership with Uncovered, citing their innovative content strategy as a key factor. Wall emphasized the importance of producing compelling and relevant content that resonates with audiences, underpinned by sharp data insights.
Uncovered's Vision for Collaboration
Chris Cookson, co-founder of Uncovered, echoed Wall's enthusiasm, highlighting the agency's commitment to unlocking the full potential of social media for KFC. Cookson emphasized the collaborative effort between Uncovered and KFC to elevate the brand's cultural presence and attract a new generation of KFC enthusiasts across various social platforms.
Looking Ahead
With the partnership now in place, both KFC and Uncovered are poised to embark on a journey of creative exploration and audience engagement. As they work together to harness the power of social media, KFC aims to reinforce its position as a leading brand in the fast-food industry, while Uncovered seeks to showcase its ability to drive meaningful connections and foster brand loyalty in the digital space.
