EU Transparency: X Reports Updated User Numbers

A discussion on the future of the platform has been ignited as a result of the recent adjustments that Elon Musk has undertaken at X, which was previously known as Twitter. X claims that user engagement is at record highs, despite the fact that certain studies imply that the number of users is decreasing and that it is increasing on rival platforms like as Threads. Consequently, this raises the question: what exactly is going on with X?"

Exposing the Numbers: A User Base That Has Not Changed in the European Union

Some clarification is provided by the Digital Services Act of the European Union. X estimated that there were a total of 111.4 million users in the European Union as of January 2024, with 61.8 million signed-in users and 49.6 million guests that were logged out. When compared to the data from preceding figures, this implies a minor decrease of 0.8 million users. Although it is not a huge drop, it does indicate that there has not been a large increase.


This is consistent with the larger pattern, which is that X is not having a significant number of people leaving, but it is also not gaining new users at a significant pace. On the other hand, the site asserts that it is seeing increasing interaction from its existing user base, which has 250 million daily actives now.

The user experience that individuals who continue to use X will have will be described as more "compulsive" as a result of this. Existing users seem to be spending more time on the network, despite the fact that the number of users has remained same.

Although Elon Musk had grandiose expectations of reaching 600 million subscribers by the year 2025, this reality does not meet those goals. Nevertheless, it runs counter to forecasts that X will go extinct in the near future. It would seem that X is establishing itself as a platform that has a loyal user base, in spite of the fact that it is not growing.

Utilisation Patterns and the Strength of the Community: Why X Is Still Important

Its function as a well-established platform for certain groups is one of the most important factors that contributes to X's continuous relevance. A significant number of links and communities have been established inside X, particularly among sports lovers. These users are not necessarily convinced by recent revisions or Elon Musk's own thoughts on the matter. They consider X to be an important location where they may continue to preserve their present social contacts and interests.

The option X continues to be a viable one for marketers who are targeting these consumers. In spite of the fact that individuals may have different perspectives about Musk's leadership, the platform continues to have a sizeable and active user base, especially among certain demographics. Furthermore, the purported enhancements that X claimed to have made to its advertising system would open up new advertising options.

A Challenging Contradiction: Striking a Balance Between Values and Reach

Due to the circumstances surrounding X, a difficult issue has been presented. Because of the very divisive nature of Elon Musk's personal opinions, some marketers are afraid to utilise the platform when it comes to advertising. However, it is impossible to overlook the sheer scale of X's user base as well as the amount of involvement they have.

In the end, the choice to advertise on X is determined by the individual's ideals as well as the audience that is being targeted. If the demographics of your target audience are compatible with those of X's residual user base and your personal beliefs permit it, the platform still has the ability to reach a sizeable audience.