Growing Concerns Over Rising Formula Milk Costs Prompt Calls for Action
A recent report by the British Pregnancy Advisory Service (BPAS) highlights the "devastating" impact of the 25% increase in formula milk prices over the last two years. Two-thirds of surveyed women expressed anxiety about the escalating costs, leading to tough financial decisions for many families.
The cost of the cheapest formula milk now surpasses the value of the £8.50-a-week Healthy Start voucher for qualifying benefit families. Mamia First Infant Milk (Aldi) has seen a 34% increase, SMA Little Steps First Infant Milk (Tesco) has risen by 18%, and Aptamil 1 First Milk has experienced a 26% hike over the same period.
The rising prices have compelled some mothers to cut back on household food expenses or prematurely introduce cow's milk into their babies' diets. The consequences extend beyond financial strain, with negative effects on physical and mental well-being reported by women attempting to cope with the soaring costs.
The Consumer and Markets Authority (CMA) has attributed the surge in prices to a lack of competition, with just two suppliers dominating 85% of the market. The limited availability of cheaper alternatives has resulted in a spike in formula thefts, adding to the challenges faced by families during the broader cost-of-living crisis.
A survey of 1,001 UK women reveals that 83% support immediate interim measures, such as using supermarket loyalty points and vouchers when purchasing formula milk. The call for regulatory action intensifies as more than half of surveyed women express anxiety about the escalating costs, with a 25% increase in concern over the past two years.
The BPAS urges regulators to address the issue promptly, emphasising the importance of affordable and consistent access to formula milk for families.
