AYOZAT MEDIA and THIS IS ICON announce Strategic Partnership to Bring London Fashion Week’s Most Purpose-Driven Event to Global Audiences
London, UK — 20th September 2025 – AYOZAT MEDIA and THIS IS ICON today announced a new partnership that will take one of London Fashion Week’s most anticipated events, THIS IS ICON, to audiences around the world. AYOZAT will distribute the brand across its platforms and TV channels, as well as across its distribution network of channels, OTT and streaming platforms, ensuring its unique blend of fashion, music, and purpose reaches millions of viewers across continents.
Through AYOZAT TV, the company’s flagship channel, the event will be broadcast to 65 countries via national TV across Europe, the Middle East, and North Africa, as well as on multiple OTT and streaming platforms worldwide. AYOZAT TV is home to a diverse range of programming — from live sports and music to entertainment and news.
The partnership also extends to AYOZAT STREAM, the company’s all-in-one digital platform featuring live TV channels, on-demand video, music streaming, radio, podcasts, and Pay-Per-View. Together, these platforms provide an unparalleled opportunity for high-quality exposure across multiple regions and audiences.
Now in its eighth year, THIS IS ICON is not just another fashion event. Hosted at London’s historic Troxy on Saturday 20th September 2025, the gala combines runway shows, live performances, and philanthropic purpose. Its mission is to champion new voices in fashion and music while honouring cultural icons who use their influence for good. Proceeds are reinvested into training, showcases, and opportunities for emerging talent.
“AYOZAT is proud to partner with THIS IS ICON to bring this extraordinary event to global audiences,” said Umesh Perera “Our platform is designed to showcase world-class content across multiple regions.”
“This collaboration represents a major step in amplifying THIS IS ICON’s mission,” said Helen Georgio, founder of THIS IS ICON and CEO of Buzz Talent. “Our vision has always been to create a platform that champions emerging designers and performers while celebrating established icons. By partnering with AYOZAT, we can now extend that vision to a truly global stage.”
The partnership between AYOZAT and THIS IS ICON ensures that what began as a philanthropic fashion gala in London will now resonate across borders, giving designers, performers, and advocates a platform unlike any other. Together, AYOZAT and THIS IS ICON are redefining what it means to combine entertainment with impact — turning a night of fashion and music into a global movement for creativity, culture, and change.
Press & Media Enquiries:
For THIS IS ICON: Helen Georgio at helen@thisisicon.co.uk
For AYOZAT: Zane Perera at press@ayozat.co.uk
