The LinkedIn Hashtag Algorithm: What You Need to Know
The debate around LinkedIn hashtags has been raging for years, with conflicting reports and ever-evolving algorithms. But in 2024, the landscape has shifted again. While hashtags once held significant sway, their role in discoverability is now nuanced. Let's navigate this complex terrain and answer the question: do you need hashtags on LinkedIn anymore?
A Brief History of LinkedIn Hashtags:
Remember the pre-2018 era? Hashtags were a lonely island on LinkedIn, devoid of discoverability. Then came the 2018 revolution, where hashtags were not only resurrected but actively promoted by the platform. The aim was simple: improve content segmentation and connect users with relevant information.
The Algorithm's Evolution:
However, the tide has turned. As AI algorithms have matured, they've become adept at understanding the entire context of a post—text, visuals, user history, and all included keywords. This means that even without explicit hashtags, the system can reasonably grasp the essence of your content and show it to interested audiences.
The Case for Minimalism:
So, in theory, LinkedIn wouldn't need a repetitive hashtag like "#Meta" mentioned in your text. The system can identify the keyword within the post itself. But is it truly that straightforward?
LinkedIn's Official Stance:
The platform offers a measured response. They advocate for relevant hashtags to maximise effectiveness but remain ambiguous about the necessity if keywords are already included.
The Search Factor:
However, one crucial point emerges: hashtags remain relevant for search. While general discoverability might not be their forte, they serve as valuable keywords for users actively seeking specific topics.
Navigating the Hashtag Maze:
So, how do you navigate this evolving landscape? Here are some actionable tips:
- Follow relevant hashtags: Immerse yourself in your niche by following popular pages and individuals. This gives you a pulse on the common hashtags within your sector.
- Utilise the search function: Explore hashtags directly within the app to discover trending topics and related discussions.
- Quality over quantity: Ditch the hashtag frenzy. Opt for 3-5 highly relevant hashtags that accurately reflect your content.
- Focus on topical relevance: Remember, LinkedIn prioritises content that aligns with users' career growth. Tailor your hashtags and posts accordingly.
- Don't expect virality: Unlike other platforms, LinkedIn prioritises value over virality. Hashtags won't necessarily catapult your post to the top, but they can still aid discoverability within your target audience.
The Bottom Line:
In 2024, hashtags on LinkedIn are a strategic tool, not a magic formula. While they may not guarantee viral reach, they can still serve valuable purposes: enhance search relevance, connect with like-minded professionals, and participate in ongoing conversations. Ultimately, the key lies in understanding their nuanced role and using them judiciously to amplify your voice within your professional network.
