LinkedIn Tests New Feature: In-App Puzzle Games for Users
LinkedIn is making a surprising move by introducing in-app puzzle games! This new feature aims to boost user engagement and potentially deepen connections while adding a touch of fun to the professional platform.
Gamifying the Network: A New Experiment
LinkedIn confirmed they're developing a new element: in-app puzzle games. Users will be able to compete in these games, with their scores contributing to a company's overall performance in competitive corporate rankings. The platform is currently building a dedicated gaming area within the main feed, featuring achievements, streaks, and leaderboards to fuel friendly competition.
Three Games on the Horizon
Currently, LinkedIn is working on three specific games: "Queens," "Crossclimb," and "Inference." Details about the gameplay haven't been revealed yet, but the titles suggest these will be puzzle-based challenges.
Social Proof and Corporate Bragging Rights
The game UI will showcase how many connections have played and your company's ranking, acting as a nudge to encourage participation. This competitive element could go beyond individual enjoyment. Imagine companies using their LinkedIn gaming rankings to showcase their "collective genius" when pitching to clients.
Engagement Boost with a Question Mark
While LinkedIn hasn't announced public testing, the user interface appears close to completion, suggesting a launch is imminent. But does this foray into gaming truly make sense for a professional platform?
On the surface, it seems a bit out of place. It could be seen as a blatant attempt to increase time spent within the app, not necessarily fostering meaningful professional connections.
The Power of Competition: Will It Work?
However, there's a good chance it might work. The competitive aspect could entice many users to try the games. Additionally, employees with a strong sense of company loyalty might feel compelled to participate and contribute to their company's ranking.
Ranking Mechanics and Unanswered Questions
The exact details of the ranking system remain unclear. How will it handle companies with varying employee sizes? Will a single employee's score determine the entire rank, or will it be diluted based on the number of users within the company?
Experimentation for Growth: A Calculated Risk
Despite these questions, it's a logical step for LinkedIn to experiment with games. While seemingly off-beat, it could be another tool to increase the platform's already record-breaking engagement levels.
Mission vs. Metrics: A Balancing Act
The question remains: Does this align with LinkedIn's core mission of connecting professionals with economic opportunities? Perhaps not directly. However, if it boosts engagement and fosters connections in a different way, it might be a worthwhile trade-off. Ultimately, LinkedIn is betting on the power of gamification to keep users hooked and their platform thriving.
