Target Your Job Search Unveiling Powerful New Filters from X
The platform is currently implementing new job level filters and additional search parameters to enhance the user experience. These advancements aim to streamline job discovery within the app, bringing X Hiring closer to established platforms like LinkedIn.
X Hiring's Rising Star: A Million Open Roles Strong
This focus on improvement comes at a crucial time. X Hiring has become one of the platform's most successful additions under Elon Musk's leadership. Currently, over a million open roles are displayed within the app, showcasing the platform's potential as a job search tool.
Expanding Accessibility: Job Postings for All
X's initial foray into job listings began in August 2023. Back then, only businesses subscribed to the top-tier "Verification for Organisations" package (costing $1,000 per month) could showcase job openings on their profiles. Since then, X has made job postings progressively more accessible:
- Including them in all X Premium packages.
- Offering a lower-priced "Verification for Organisations" option.
- Introducing job listings on personal profiles for X Premium subscribers in the U.S. (January 2024).
Strong Initial Traction Despite Limited Premium Users
While X Premium and Verification for Organisations subscriptions remain a small percentage of overall users (estimated to be less than 1%), the high number of job postings is a positive sign. This indicates strong interest in utilising the platform for recruitment, given its established user base for professional connections.
The Next Step: Advertising Revenue Through Job Ads
The logical progression from job listings would be the introduction of job ads. This move would unlock a new revenue stream for X, a significant need considering the platform's current challenges.
Challenges with Traditional Advertising
Many advertisers remain hesitant to resume advertising campaigns on X. Elon Musk's push for a more open "free speech" environment has resulted in a rise of negativity and division on the platform. This has understandably caused concern for brands who want to avoid negative association.
X Hiring as a Potential Revenue Solution
With traditional advertising facing roadblocks, X Hiring emerges as a promising alternative revenue source. While details are still being finalized, X Hiring's development suggests a focus on this area with significant potential.
