M&S Ad Banned Over Model’s “Unhealthily Thin” Appearance
Marks & Spencer has removed an advert from its app after the UK’s advertising watchdog ruled it portrayed a model who appeared to be “unhealthily thin.” The image showed the woman in slim-fit trousers and pointed shoes, which the Advertising Standards Authority (ASA) said “emphasised the slenderness of her legs.” The ASA also noted that her collarbones were prominent and her head seemed out of proportion, making the ad appear “irresponsible.”
M&S defended the campaign, saying the model was a size 8, and all their models are chosen for both their professional suitability and wellbeing. They added the image was meant to show “confidence and ease” and that their clothing range covers sizes 8 to 24. However, the retailer has complied with the ASA and taken down the ad and apologized for “any offence caused.”
The ASA has been cracking down on fashion brands as concerns grow over a return to the “super-skinny” trend. The ruling against M&S follows similar action against other retailers, with experts warning that advertising must avoid promoting unrealistic or unhealthy body standards.
