2024 Indian Elections: Social Media Shift
The 2024 Indian parliamentary elections have garnered attention for their duration, spanning from April 19 to June 1. However, amidst unprecedented challenges, including economic hardships and scandals, a notable shift in political communication has emerged.
Rise of Social Media:
Social media platforms, particularly YouTube, have overtaken traditional electronic media as the primary mode of political communication. This shift reflects changing trends in information consumption among the Indian electorate.
Decline of Mainstream Media:
Previously, big corporate-run TV channels dominated viewership, according to a 2022 CSDS-Lokniti survey. However, a 2023 Global Fact 10 research report indicated a growing trust in platforms like YouTube and WhatsApp for news dissemination.
Empowerment of Freelance Content Creators:
Freelance news content creators armed with minimal equipment, such as tripods, phones, and microphones, have leveraged the popularity of YouTube. This accessibility has allowed individuals to cover a wide range of topics and fields, catering to diverse informational needs.
Diverse Content Coverage:
YouTube content creators are filling gaps in traditional media coverage by providing information on various subjects. From political analysis to social issues and beyond, these creators offer a breadth of content that resonates with viewers seeking alternative perspectives.
Challenges Amidst Progress:
Despite the positive impact of social media on information, the 2024 elections are marred by challenges. Economic woes, corruption allegations, divisive issues of caste and religion, and scandals tarnishing the reputations of high-profile figures loom over the electoral landscape.
