Wilko Brand To Live On Through The Range After New Deal

September 14, 2023

Image Source: Sky News

The Wilko brand will live on following a successful deal with rival company The Range.

The deal gives The Range the ownership of the Wilko website and the ability to potentially stock Wilko products, with online sales expected to restart in October. The Range is looking to use the website to sell click-and-collect products, however there were no Wilko store branches included in the deal so UK residents will still see the Wilkos store disappearing from towns and cities in the coming weeks.

In a new deal, Pepco Group (owners of Poundland) have agreed to take on up to 71 store leases, with plans to convert these locations to Poundland branches. The company has announced that although staff will not be directly transferred to the Poundlands, Wilko staff will be given priority when applying for jobs at the new branches. The lease agreements are due to be completed in “early autumn”, with hopes to open the new branches by the end of 2023.

This now brings the total of stores taken on by other brands to 122, with 71 stores in the Poundland agreement, and 51 stores included in B&M’s £13m deal.

The list of stores being converted to Poundland branches can be seen below: