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  • Monday, 18 August 2025
Why McDonald’s and Coca-Cola still see gaming as an experimental marketing channel

Why McDonald’s and Coca-Cola still see gaming as an experimental marketing channel

Despite the rise of gaming and esports as an entertainment channel in recent years, McDonald’s and Coca-Cola are still figuring out exactly which key performance metrics signal success among the gaming audience. For now, they’re leaning on tried-and-true KPIs such as brand awareness and brand loyalty — when they’re scrutinizing the numbers at all, that is.

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