TRAVEL IN FLUX: UNPACKING THE KEY TRENDS SHAPING THE FUTURE OF HOSPITALITY
INTRODUCTION
The hospitality industry has experienced a rollercoaster in the past three years, going from a near complete shutdown during Covid to a bumper summer in 2023, driven by pent-up demand and excess savings. But with health worries behind us, and the recovery story of the last couple of years losing steam, what comes next for travel and hospitality brands?
