LCA Launches Propeller: A Revolutionary dApp on River Protocol
Revolutionary dApp on River Protocol for Enhanced Community Engagement
LCA, the product innovation agency known for collaborations with top brands like Nike, Reddit, Dropbox, Opensea, and Moonpay, has announced the launch of Propeller, the first decentralized application (dApp) built on the open-source communications protocol, River. Propeller aims to revolutionize how product teams interact with their users, gather valuable feedback, and foster community building.
A New Era of Community Collaboration
Greg Isenberg, CEO of Late Checkout, expressed his enthusiasm about Propeller: "LCA was founded with the mission of connecting the disconnected through products that bring people together. Propeller is all about helping early-stage product teams connect directly with users who love (and hate) them. We're thrilled to see Propeller launch on the River Protocol, focusing on privacy, security, and giving users real ownership in the community. It's a new era for feedback."
Features of Propeller
Dynamic Conversations
Unlike traditional one-way feedback systems, Propeller enables direct interaction between users and product teams. Users can share ideas, engage with team members, and interact with other power users.
Community-Driven Approach
Propeller rewards users for their valuable input, fostering a sense of belonging and investment among community members.
Privacy and Security
Built on the River Protocol, Propeller emphasizes enhanced privacy and security for all users.
Token-Gated Memberships and On-Chain Verification: Each membership exists as a non-fungible token (NFT), providing proof of early adoption and enabling users to gain reputational value. This system ensures feedback comes from verified community members.
Empowering Communities with River Protocol
Brian Meek, co-founder and CTO of HNT Labs, the web3 venture studio behind the River Protocol, highlighted the importance of this launch: “The River Protocol was designed to empower communities with enhanced privacy, security, reputation, and ownership. Propeller is a perfect example of how these principles can be applied to create a more engaged and valued user base. We are thrilled to support Propeller as the first dApp on our protocol and look forward to seeing its impact on community engagement and product development.”
Future Opportunities
Propeller's integration with the River Protocol allows for exciting future opportunities, such as:
Gifting and Airdropping Rewards: Based on reputation and contribution.
Exclusive Community Access: Granting access to special features and communities.
Feature Previews: Offering early access to new features for top contributors.
About LCA and HNT Labs
LCA: Founded in 2020 by Greg Isenberg and Theo Tabah, LCA is a leader in developing 'Community-Based Products'. They have partnered with notable brands to build products loved by their communities.
HNT Labs: A web3 venture studio focused on digital communication innovation. HNT Labs built the on-chain communication platform, Towns, on the River protocol. They aim to empower online communities with programmable, self-governed spaces, supported by significant investments including a $25.5 million Series A funding from firms like a16z crypto, Benchmark, and Framework.
