Eurovision Sport: Gender Balance in Athletics Broadcasting
European Athletics' official broadcast partner, Eurovision Sport, is gearing up to deliver groundbreaking live streaming coverage from several key championships in 2024. With a focus on inclusivity and gender balance, Eurovision Sport is poised to revolutionize the viewing experience for sports enthusiasts across Europe.
Unveiling the Spectacle of European Athletics
This year, Eurovision Sport is set to captivate audiences with live streaming coverage from prestigious events such as the Roma 2024 European Athletics Championships, the European Athletics U18 Championships in Banska Bystrica, Slovakia, and the SPAR European Cross Country Championships in Antalya, Turkiye. Through these broadcasts, Eurovision Sport aims to bring the excitement and drama of European athletics directly to viewers' screens, fostering a sense of unity and camaraderie among sports fans.
Commitment to Inclusivity and Gender Balance
Aligned with European Athletics' Strategic Roadmap 2024–27, Eurovision Sport is steadfast in its commitment to enhancing the live, broadcast, and digital viewing experience for all. Embracing the principles of inclusivity and gender equality, Eurovision Sport seeks to create a more diverse and representative sports media landscape.
Harnessing Digital Innovation for Inclusivity
Elsa Arapi, Eurovision Sport's Head of Women’s Sport, emphasizes the importance of leveraging digital tools to promote inclusivity while ensuring athlete safety. Arapi highlights the potential of interactive features during live competitions to engage fans and enhance the viewer experience. Moreover, she advocates for the use of AI tools to combat online harassment and create safer digital environments for women athletes and sports professionals.
A Vision for True Inclusivity
Arapi underscores the significance of achieving true inclusivity in sports coverage, advocating for gender-balanced representation across all broadcasting roles. Eurovision Sport aspires to normalize the presence of women in sports media by featuring mixed commentator and pundit teams and providing ample opportunities for women to report on men's sports events, and vice versa.
Through its recently launched streaming platform, Eurovision Sport is dedicated to offering gender-balanced live sports for free, ensuring that audiences have access to diverse and inclusive sports content.
Empowering Fans Through Connection
At the heart of Eurovision Sport's mission is the desire to foster meaningful connections between fans and women’s sports. By offering comprehensive coverage and insights into athletes and teams, Eurovision Sport aims to cultivate a deeper understanding and appreciation of women's sports among audiences.
As Eurovision Sport continues to champion inclusivity and gender balance in sports broadcasting, it sets a powerful example for the industry, paving the way for a more equitable and diverse future in sports media.
