‘For £1.2 Million, My Baby Is Called BetBolt’: Bonnie Blue Sparks Outrage After Selling Newborn’s Naming Rights to Crypto Casino

LONDON — Controversial adult content creator Bonnie Blue has ignited a fresh wave of public fury after revealing she has sold the naming rights of her newborn baby for £1.2 million in a fan auction.

The 27-year-old internet personality, real name Tia Billinger, announced on Tuesday that online crypto casino and sports-betting platform BetBolt emerged as the winning bidder. The bizarre corporate moniker reportedly beat out a public shortlist of submitted names that included "Top G", "Group Project", and "Clavicular".

Taking to Instagram to confirm the auction's conclusion, Billinger confirmed plans to visit the Westminster Register Office today to formally register the child's legal name.

"My auction's finished, and for £1.2 million my baby is called BetBolt," Billinger declared in a social media video. "I'm going to be shouting BetBolt across the playground... Those who say this is disgusting or rage bait—wouldn't you rename your kid for £1.2 million? Cause I know I would."

QR Codes and the ‘Bang Bus’ Auction

The auction was launched earlier this month when Billinger posted a public call-out asking strangers to name her child.

Followers were instructed to locate her infamous "Bang Bus", the vehicle previously used during publicity stunts across UK university campuses and scan a QR code plastered on the side to access the bidding portal and submit prospective names.

The child’s corporate namesake, BetBolt, operates as a crypto-focused gambling website. Billinger admitted during her announcement that she remains unsure whether the gambling firm intends to have any formal involvement or sponsorship role in the child's upbringing.

The stunt marks the culmination of a highly publicised pregnancy that began in February when Billinger announced she was expecting following a viral "breeding mission" event. She subsequently gave birth via C-section in late August.

Widespread Backlash and Safeguarding Calls

The announcement has triggered widespread condemnation from child welfare advocates, legal experts, and politicians.

The stunt follows recent political intervention by Joy Morrissey MP, Shadow Minister for Women and Equalities, who formally contacted the National Society for the Prevention of Cruelty to Children (NSPCC) regarding Billinger's promotional content featuring her newborn. Legal commentators have similarly called on local authority social services to conduct formal safeguarding assessments, raising severe ethical concerns regarding the commercialisation of an infant for adult brand marketing.

Critics on social media branded the auction "the worst of humanity," while others questioned whether the General Register Office would accept a commercial gambling site as a valid legal forename. Under UK law, local registrars retain the discretionary authority to reject public names deemed offensive, misleading, or contrary to a child's best interests.

Next Steps at the Register Office

Unfazed by the surrounding controversy, Billinger maintained that the earnings would guarantee her child's financial future, adding: "I'm £1.2 million up and I cannot wait to spend that money. Or maybe I was meant to spend that money on the kid."

Whether the Westminster Register Office permits "BetBolt" to be formally entered onto an official British birth certificate remains to be seen as the creator proceeds with her appointment.