Aptos Labs and NBCUniversal Announce Multi-Year Strategic Agreement
Plan to Enhance Fan Experiences with Blockchain Technology
Aptos Labs today announced a long-term strategic development agreement with NBCUniversal aimed at revolutionizing fan experiences, loyalty, and gaming through blockchain technology and Web3.
Integrating Blockchain Technology with NBCUniversal's Properties
The agreement will explore integrating accessible blockchain technology and Web3 with NBCUniversal’s properties, connecting fandoms to the content that they love.
“We aim to deliver world-class, internet-grade blockchain products and solutions to the market,” said Mo Shaikh, co-founder & CEO of Aptos Labs. “We look forward to working with NBCUniversal and leveraging the Aptos blockchain to explore deepening fan relationships and delivering unique entertainment experiences.”
"Today's media and entertainment landscape is rapidly changing, with fan experiences and preferences driving a lot more of those shifts than in previous eras," said Greg Reed, Vice President of Technology Partnerships at Universal Pictures. "Our multi-year partnership with Aptos Labs will help us deepen our fan relationships so we can create and deliver more of the media and entertainment experiences our audiences crave.”
Expanding on Previous Web3 Initiatives
Aptos will build on NBCUniversal's previous initiatives that cultivated fan engagement using Web3 and blockchain technologies, including a digital scavenger hunt at Halloween Horror Nights at Universal Studios Hollywood and Universal Orlando Resort. Universal Pictures has also released several blockchain-enabled gaming experiences to promote their theatrical releases. This partnership will further explore Web3’s potential in fostering interconnected digital experiences across NBCUniversal’s platforms.
About Aptos Labs
Aptos Labs, co-founded by Mo Shaikh and Avery Ching, is dedicated to creating better network tooling and seamless usability to bring the benefits of decentralization to the masses. Having now raised over $400M, Aptos Labs is backed by top-flight investors, including a16z, Jump Crypto, Binance Labs, Dragonfly, PayPal Ventures, Andreessen Horowitz, and Franklin Templeton Investments.
About Aptos Network
Aptos is a next-generation Layer 1 blockchain. Aptos’ breakthrough technology and programming language, Move, are designed to evolve, improve performance, and strengthen user safeguards. Users can visit Aptos Foundation for more information on the Aptos blockchain.
