UK Government Considers Energy Drink Ban For Under-16s
The government is launching a consultation on a new proposal that would make it illegal to sell high-caffeine energy drinks to children under the age of 16 in an attempt to protect young people from the negative effects of high-caffeine drinks on their physical and mental health. While many major supermarkets already refuse sales of energy drinks to under-16s, some smaller stores continue to sell these drinks to children, highlighting the need for a nationwide, consistent approach. The ban would apply to all retailers, including online stores, restaurants, and vending machines, for drinks containing more than 150mg of caffeine per liter.
Health and Social Care Secretary Wes Streeting said, “How can we expect children to do well at school if they have the equivalent of four cans of cola in their system on a daily basis?” He explained that these drinks, which are often high in sugar, impact sleep, concentration, and overall well-being. According to the government, around 100,000 children consume at least one of these drinks every day, and the new rule could prevent obesity in up to 40,000 children.
The proposal has been met with support from a wide range of groups, including parents, teachers, and health professionals. Teachers report that these drinks make it difficult for students to focus and engage with learning. Education Secretary Bridget Phillipson noted the link between these drinks and "poor classroom behaviour," stating that the new rule is another step forward in addressing the issue.
Some industry representatives, such as the British Soft Drinks Association, stated their members already have voluntary self-regulation in place and do not market their products to under-16s. The 12-week consultation period will gather evidence from various stakeholders, including health experts, educators, retailers, and the public, to ensure the new policy is effective. The ban, which would not affect lower-caffeine soft drinks or tea and coffee, is seen as a crucial step toward building a healthier future for children.
