Paralympian Challenges Nike Over Refusing To Sell Single Shoes Despite Using Amputee Mannequins
Paralympian Stef Reid has raised concerns over major sports brands, including Nike and Decathlon, refusing to sell single shoes to amputees despite using amputee mannequins in their stores. Reid, a former Team ParalympicsGB athlete, highlighted the issue in a TikTok video, where she shared her frustration with Nike after being denied the opportunity to purchase just one of their Vaporfly running shoes.
Reid faces resistance when trying to buy single shoe
In the video, Reid explained how she noticed amputee mannequins in Nike and Decathlon stores wearing only one shoe, leading her to ask about buying a single shoe. Reid was met with resistance from Nike, who offered her a one-time discount instead. Her attempts with Decathlon and Brooks Running were also unsuccessful.
The importance of backing up inclusive images with actions
Expressing her disappointment, Reid emphasised the importance of backing up inclusive imagery with action, stating, "If you are going to use the image, you have to back it up in the way you do business." She believes that while companies may not cater to every individual, adopting diverse and inclusive thinking can lead to better business practices.
In response to Reid's concerns, a Nike spokesperson referenced the company's One Shoe Bank program, which provides single shoes on selected products to amputees in the U.S. from their Memphis distribution centre. However, the program's limited availability, both due to only operating in the U.S and only offering specific shoes, raises questions about its effectiveness.
Despite the challenges, Reid remains hopeful that her advocacy will spark meaningful change and encourage companies to reconsider their policies regarding single shoe sales for amputees.
