360 Media Sales Hosts Bollywood Summer Party Celebrating UK’s South Asian Culture
On June 4th 2025, 360 Media Sales hosted a Bollywood Summer Party at the Scoop More London to celebrate the UK’s growing South Asian culture.
The event was free to the public and included a dance and drum performance from female entertainment group Eternal Taal, a live set from singer/songwriter Arjun, and a DJ and dance set from DJ Naz. There was a wide range of South Asian food served and drinks were provided in the brand new Glasshouse Terrace overlooking Tower Bridge, HMS Belfast, and the City of London as everyone partied long into the night.
The Asian population of the UK has been growing steadily across recent years, with the 2021 UK census reporting that Asian ethnic groups make up almost 10% of the population - amounting to over 5.5 million people.
Kevin Bennett, Group Managing Director, 360 Media Sales Ltd, said:
“It was great to see our newest big screen venue filled with a mix of clients and public all enjoying the party. The location, the entertainment, the food and the drinks all made for a perfect setting to celebrate our ongoing commitment to represent diverse uk audiences across our large media portfolio .”
360 Media Sales represents a large number of South Asian TV, Radio and Digital brands in the UK. They were all in attendance as well as representatives from every major buying agency to both enjoy the event and also celebrate 5 years since 360 Media Sales was launched in the summer of 2020.
For more information about 360 Media Sales, please visit their website www.360mediasales.co.uk.
